Free Marketing Tools

Calculators, specs, and references to help you run better campaigns.

Meta Ad Scaling Plan Generator

Get a readiness score and a week-by-week plan for scaling your Meta ad budget without breaking performance. Enter your current spend, ROAS or CPA, pixel signal volume, and creative count - get a scaling method recommendation, phased budget milestones, warning signals, and the mistakes to avoid for your specific situation.

Build my scaling plan →

Meta Ad Frequency Planner

Know when your audience will exhaust before you spend a dollar. Enter your audience size, daily budget, and CPM to get a predicted frequency timeline, audience-budget fit grade, and a creative refresh calendar - so you plan ahead instead of react.

Plan my frequency →

Meta Lookalike Audience Planner

Select your available data sources - purchase pixel, customer list, video viewers, page engagers - and get a ranked lookalike strategy. See which seeds to build first, what LAL percentages to test, required exclusions, testing sequence, and budget split. Covers 7 seed types with quality scoring.

Plan my lookalikes →

Meta Ad Hook Generator

Enter your product, audience, pain point, and desired outcome - get 29 scroll-stopping hooks across 7 proven formulas: Pattern Interrupt, Question, Bold Claim, Social Proof, Curiosity Gap, Transformation, and Number hooks. Each includes the formula template, a delivery tip, and recommended placement. Copy the ones you want and test them.

Generate hooks →

Meta Ad Policy Checker

Paste your ad copy and find out exactly what could get it rejected - before you submit. Flags prohibited language, personal attribute targeting, health and financial claims, and clickbait language with plain-English fix suggestions for each issue.

Check my ad →

Meta Ads Funnel Planner

Build a complete 3-stage Meta ads funnel strategy - cold, warm, and hot audiences - tailored to your business type, monthly budget, and data maturity. Get audience configs, creative formats, messaging angles, KPI targets, and budget splits for every stage.

Plan my funnel →

Meta Creative Fatigue Analyzer

Is your Meta ad creative worn out - or is something else killing performance? Enter your frequency, CTR trend, CPM trend, and ROAS trend to get an instant fatigue diagnosis - severity score, root cause, and a prioritized action plan with a refresh timeline.

Analyze my creative →

Meta Learning Phase Calculator

Find out if your Meta ad budget is enough to exit the learning phase. Enter your daily spend and target CPA to see your exact timeline, projected event volume, budget recommendations to exit faster, and every action that resets the 50-event clock.

Calculate now →

Meta Ad Copy Generator

Enter your product, audience, pain point, and key benefit - get five ready-to-use Facebook and Instagram ad copy variations across proven angles: pain-first, aspiration, social proof, curiosity, and direct. Edit right in the tool and copy to Ads Manager.

Generate copy →

Meta Interest Targeting Finder

Pick your niche and get curated Meta interest targeting options, behavior signals, demographic guidance, lookalike seed strategy, and the one mistake that kills performance in your category. Covers 16 industries.

Find my audiences →

Meta Ads Benchmarks by Industry 2026

Look up current CPM, CTR, CPC, CVR, and CPA averages for your industry on Meta. Enter your own numbers to see exactly how you compare and get specific recommendations for where to improve.

See benchmarks →

Bitcoin Meme Maker

Make Bitcoin memes on your phone in seconds. Upload a photo, add laser eyes, the Bitcoin logo, and meme text. Export in square, portrait, story, or wide - then share to Instagram, X, or TikTok. Free, no sign-up, runs entirely on your device.

Make a meme →

Meta Campaign Structure Generator

Enter your business type, monthly budget, and goal - get a complete Meta campaign architecture. How many campaigns, what ad sets, which audiences, and how to split your budget. Built around how Meta actually works in 2026.

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Meta Ads Troubleshooter

Diagnose why your Meta ads aren't working. Pick your symptom - high CPM, low CTR, clicks with no conversions, declining ROAS, underspending, Learning Limited, creative fatigue, or pixel issues - and get ranked root causes with specific fixes.

Diagnose my ads →

Brand Voice Generator

Pick your brand's personality traits and get a complete voice and tone guide - vocabulary dos and don'ts, tone dimension scales, example rewrites in your voice, platform-specific tone adjustments, and a copy checklist to hand off to any writer.

Build my voice guide →

Email Automation Flow Planner

Pick your flow type and business model - welcome series, abandoned cart, post-purchase, win-back, or lead nurture - and get a complete email sequence with send timing, subject line angles, copy frameworks, and CTAs for every email. Ready to hand off to your ESP.

Build my flow →

Kill or Scale: Ad Performance Decision Tool

Enter your spend, impressions, clicks, and results to get an instant Kill, Wait, Optimize, or Scale verdict. Includes platform-specific benchmarks for Meta, Google, TikTok, and LinkedIn - with specific next actions, not just a score.

Get verdict →

Creative Test Matrix Builder

Build a structured creative testing plan for Meta, TikTok, Google, or LinkedIn. Pick your platform, objective, budget, and what you want to test - get variant ideas, budget splits, kill thresholds, and naming conventions ready to use.

Build matrix →

Ad Account Health Checker

Audit your Meta, Google, TikTok, or LinkedIn ad account in 5 minutes. Answer 30 questions across campaign structure, targeting, creative, bidding, and tracking - get a health score and a prioritized list of fixes.

Audit account →

Message Match Checker

Paste your ad copy and landing page content to get an Ad Scent score. See keyword overlap, headline continuity, CTA alignment, and tone consistency - with specific fixes to stop losing conversions at the click.

Check match →

Retargeting Stack Planner

Build a complete layered retargeting funnel for Meta, Google, TikTok, or LinkedIn. Select your platform and consideration window - get audience windows, creative formats, messaging angles, bid strategies, and exclusion rules for every layer.

Build stack →

Google Search Ad Previewer

See exactly how your Responsive Search Ad renders in Google search results before you launch. Enter headlines, descriptions, and your display URL to get live desktop and mobile SERP mockups with character-limit warnings and copy analysis.

Preview ad →

Offer Stack Builder

Build a complete, irresistible offer - core deliverable, value stack bonuses, risk reversal guarantee, and urgency. Get a formatted offer document ready for your landing page, ads, and sales copy in minutes.

Build offer →

Campaign Naming Convention Builder

Generate standardized naming conventions for Meta, Google, TikTok, and LinkedIn campaigns. Configure your field structure, fill in values, and copy production-ready campaign, ad set, and ad names in seconds.

Build convention →

Customer Avatar Builder

Describe your product and ideal buyer - get a complete ICP document with pain points, objections, messaging angles, voice-of-customer quotes, channel recommendations, and copy trigger words. Ready to paste into any brief.

Build avatar →

Video Ad Script Generator

Build timestamped scripts for 15s, 30s, 60s, and 90s video ads across Meta, TikTok, and YouTube. Pick your hook type, fill in your brand details, and get a production-ready script with talent direction in seconds.

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Ad Creative Brief Generator

Fill in your brand, campaign goal, target audience, and deliverables - get a complete, formatted creative brief ready to hand off to designers and video editors. Copy or print in one click.

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Marketing Intelligence Dashboard

Live data on social platforms, AI models, market caps, ad benchmarks, and trends. Export any panel as a branded image.

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Meta Ad Text Preview

Paste your primary text, headline, and description to see live previews of how your copy renders - and where it gets cut off - across Facebook Feed, Instagram Feed, Stories, Reels, and Right Column.

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Ad Copy Swipe File

42 proven copywriting frameworks - hooks, headlines, body copy, CTAs, and email subject lines - each with a fill-in-the-blank template you can copy instantly. Filter by goal or category.

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Email Subject Line Tester

Preview how your subject line renders in Gmail, Apple Mail, and Outlook. Check for spam trigger words, see character counts against each platform's limit, and get a score with actionable recommendations.

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Ad Headline Analyzer

Score any ad headline, email subject line, or landing page H1 on power words, emotional balance, clarity, specificity, and length - with instant recommendations to improve it.

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Marketing Budget Allocator

Enter your total budget, pick your business type and growth stage, and get a recommended channel split - Meta, Google, TikTok, LinkedIn, email, and more - with rationale for each allocation.

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A/B Test Significance Calculator

Enter visitors and conversions for each variant to instantly see if your result is statistically significant - or just noise. Includes sample size estimator.

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Landing Page Scorecard

Audit your landing page across 20 conversion factors. Get a score out of 100 with specific recommendations.

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UTM Link Builder

Generate properly tagged campaign URLs with UTM parameters. Presets for Google, Meta, TikTok, LinkedIn, and more.

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Performance Marketing Calculator

Calculate ROAS, CPA, CPM, CPC, CTR, and conversion rate instantly.

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Ad Specs & Sizes Guide

Every ad dimension, file type, and spec for Meta, Google, TikTok, LinkedIn, and more.

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