Quickly calculate the metrics that matter. Plug in your numbers to get instant results for ROAS, CPA, CPM, CPC, CTR, and conversion rate.
ROAS = Revenue / Ad Spend
Return on Ad Spend measures the revenue earned for every dollar spent on advertising. A ROAS of 4.0x means you earn $4 for every $1 spent. It is the most direct measure of ad profitability.
Good benchmark: 3x–5x for most industries. E-commerce brands often target 4x+.
CPA = Ad Spend / Conversions
Cost per Acquisition tells you how much you spend to gain one customer or conversion. Lower is better. It helps you understand whether your campaigns are efficient at driving action.
Good benchmark: Varies heavily by industry. B2B SaaS: $50–$200. E-commerce: $10–$50. Lead gen: $20–$100.
CPM = (Ad Spend / Impressions) × 1,000
Cost per Mille is the cost to show your ad 1,000 times. It is the standard unit for pricing display and awareness campaigns. Lower CPMs mean cheaper reach, but quality of impressions matters too.
Good benchmark: $5–$15 on Meta/Instagram. $2–$10 on display. $20–$50+ on LinkedIn.
CPC = Ad Spend / Clicks
Cost per Click tells you how much each click on your ad costs. It is especially important for search and traffic campaigns where clicks are the primary objective.
Good benchmark: $0.50–$2.00 on Meta. $1–$5 on Google Search. $5–$10+ on LinkedIn.
CTR = (Clicks / Impressions) × 100
Click-Through Rate measures the percentage of people who click your ad after seeing it. A higher CTR signals that your creative and targeting are resonating with your audience.
Good benchmark: 1–2% on Meta feed ads. 3–5% on Google Search. 0.5–1% on display.
Conversion Rate = (Conversions / Clicks) × 100
Conversion Rate measures the percentage of clicks that turn into a desired action (purchase, sign-up, lead form, etc.). It reflects both landing page effectiveness and traffic quality.
Good benchmark: 2–5% for e-commerce. 5–15% for lead gen landing pages. 10–20%+ for high-intent search.
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