Meta Ad Policy Checker

Meta ads are rejected for several reasons. The most common are: personal attribute targeting (copy that implies you know a user's health condition, financial situation, or other sensitive characteristic), prohibited health or financial claims (using words like "cure", "guarantee", or "eliminate" for medical or money-related outcomes), before/after imagery or language for weight or health transformation, sensationalist or shocking language, misleading claims, and violations of Meta's Special Ad Category rules for housing, credit, and employment. Many rejections come from subtle language choices - a single phrase can trigger an automated rejection even when the overall ad is compliant.

Personal attribute targeting is ad copy that implies you know or are targeting people based on a sensitive characteristic - their health condition, financial situation, religion, race, ethnicity, sexual orientation, political affiliation, or similar attributes. Meta prohibits this because it can feel discriminatory or intrusive to users. Examples of prohibited language: "Are you struggling with debt?", "As a Christian...", "Do you have diabetes?", or "For people with anxiety". The fix is to reframe to the aspiration or solution rather than the condition: "Want to pay off debt faster?" instead of "Are you in debt?".

If your ad is rejected and you request a review after fixing it, Meta typically re-reviews within 24 to 48 hours for standard accounts. Accounts with a strong compliance history often get faster reviews. If your ad is rejected incorrectly and you believe it complies with policy, you can submit a manual review request through Ads Manager - these can take up to 5 business days. The fastest path is to identify and fix the specific language causing the rejection before resubmitting, rather than requesting a review of the original copy.

Meta's Special Ad Categories are required for ads that relate to housing, employment, credit, or social issues, elections, and politics. If your ad falls into one of these categories, you must declare it in Ads Manager before running the campaign - failure to do so is itself a policy violation. Special Ad Category campaigns have restricted targeting: you cannot target by age, gender, ZIP code, or certain interests. The categories apply broadly - a bank advertising any product, a landlord advertising any rental, or an employer posting any job opening must all use the correct Special Ad Category regardless of the specific content of the ad.

Rewrite first if there is any chance your copy contains language that could be flagged - appeals take time and a rejection on your record affects your account health score. Use this tool to identify the specific phrase causing the issue, fix it, and resubmit. Appeal if you are confident the rejection was an error - Meta's automated review system does make mistakes on compliant copy, especially in gray-area categories like supplements, financial education, or health and wellness. Repeated appeals on legitimately violating copy can negatively impact your account standing and risk account restriction.