Audit your landing page across 20 conversion factors. Get a score out of 100 and specific recommendations to improve your conversion rate.
This landing page scorecard walks you through the 20 most critical conversion factors that separate high-performing landing pages from ones that leak visitors. Each question maps to a proven conversion rate optimization principle.
Most businesses spend heavily on ads but send traffic to pages that are not built to convert. A proper landing page audit identifies the specific friction points that cause visitors to leave without taking action. Even small improvements, like matching your headline to your ad copy or shortening a form, can dramatically lift conversion rates.
The checklist evaluates five areas: message match (is your page aligned with the traffic source?), trust signals (do visitors believe you?), design and UX (is the experience smooth?), CTA optimization (is it easy to convert?), and content persuasion (does your copy compel action?). These five pillars are what separate a page with a 1% conversion rate from one converting at 10%+.
Focus on the category where you scored lowest first. Fixing message match issues, for example, can improve click-through rates and reduce bounce rates in a single update. If your trust signals are weak, adding just two or three testimonials above the fold can lift conversions measurably. And if your ROAS is suffering, improving your landing page is often the highest-leverage fix.
We build high-converting landing pages and run the ads that drive traffic to them.
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