A growth partner for DTC founders who refuse to lose the thread.
Performance marketing for direct-to-consumer brands. Meta, Google, TikTok, Shopify, Klaviyo - managed by the same person who talks to you about strategy and creative. No account managers, no handoffs, no dilution.
Book Intro →DTC marketing is the deep end. Most agencies can't swim here.
DTC is where ad costs compound fastest, CRO matters most, email retention carries 30-40% of revenue, and a single iOS privacy update can redraw your entire attribution picture overnight. It's not a space you can run with a generalist agency team that also handles B2B SaaS accounts and local plumber SEO. The skills, platforms, and instincts are specific.
Noble Growth is built for this. Every client is a performance-focused brand (most of them DTC), which means the tactics, tools, and case studies compound. When we see a new Meta platform change, we see it across the whole book at once. When a new iOS or pixel issue appears, we've usually already solved it for another brand.
Proof over promises: Coast Sports grew revenue 153% in one year. SonicCloud went from $315 to $1.75 per install. EVCS cut CPA by 95%.
What we handle for DTC brands
Meta Ads mastery
Advantage+, manual, creative testing, prospecting architecture, retargeting tiers. See our full Meta service.
Google Ads + Shopping + PMax
Feed optimization, PMax with guardrails, branded vs. non-brand separation. See our Google Ads service.
TikTok and Pinterest
Hook-first video ads on TikTok, product-led visual campaigns on Pinterest. Channels most agencies underweight, we lean into.
Shopify CRO
Homepage, PDP, cart, checkout, popup strategy. Every paid click treated as hard-earned and every bounce tracked to a specific cause.
Klaviyo lifecycle
Welcome, abandoned cart, post-purchase, win-back, replenishment flows. Campaigns, list hygiene, and deliverability management.
UGC and creator strategy
Briefing creators, sourcing from our network, whitelisting, content rights. UGC often outperforms produced for a fraction of the cost.
How Noble Growth runs DTC accounts
The first two weeks are an economic audit - AOV, contribution margin, shipping cost, 90-day repeat rate, first-to-second purchase window, SKU-level margin spread. We want a crisp answer to "what does a profitable customer cost?" before we put another dollar of budget against an ad set.
From week three, it's a connected weekly rhythm: Monday: creative performance review across Meta, TikTok, Google, launch new creative tests. Tuesday: PDP and site CRO work, one test launched per week. Wednesday: Klaviyo campaign + flow performance. Thursday: Google Shopping feed optimization and search term review. Friday: budget decisions across channels based on the week's data, weekly report to founder.
The structure is intentionally simple because DTC rewards consistency more than cleverness. The brands that grow 2-3x over 12-24 months are the ones that do the boring things with discipline - not the ones that "try everything."
What separates DTC brands that grow from ones that stall
- They know their LTV math. Read why.
- They respect creative fatigue. Signature patterns here.
- Their offer isn't weak. Why offer outweighs ads.
- Their landing page matches their ad. The case.
- They treat email as a primary channel, not an afterthought.
Who this fits best
Noble Growth's DTC work is built for:
- DTC brands at $500k-$20M/yr with ambitions to grow 2-3x in 12-24 months
- Physical product brands with at least 50% gross margin or a strong repeat-purchase story
- Founders who will stay involved in offer, creative, and brand decisions
- Brands with $10k-$100k/mo paid media spend (the sweet spot where architecture and creative iteration pay back)
Less fit: dropshipping operations, sub-$3k/mo media budgets, founders who want to completely step away from marketing decisions, or brands without product-market fit (the ads will show you the lack of fit faster, but they won't create it).
One flat monthly retainer. Every channel included.
No hidden fees, no percentage-of-spend markup, no long-term contracts. Month to month with 30-day cancellation.
Less than most agencies charge for a single channel. We share the number on the intro call.
Book a Free Intro Call →Common questions
What's the minimum size DTC brand you work with?
Practically, $500k+/yr in revenue or $5k+/mo in paid media budget. Below that, the architecture work we do doesn't have time to amortize. The ideal client is doing $1M-$10M with clear unit economics and a real growth ambition. Brands under $500k usually need to focus on product-market fit, which isn't a paid media problem.
Do you work with physical product brands only, or also digital/services?
Primarily physical products, but we run a meaningful mix of consumer SaaS and digital-product DTC (SonicCloud was a consumer SaaS; we've run creator/coach DTC info-products; we've run subscription-box brands). The common thread is direct-to-consumer economics, repeat-purchase potential or LTV extension, and paid-media-driven acquisition. Our SaaS page covers software specifically.
How do you handle Shop App, Triple Whale, and multi-source attribution?
We use Meta CAPI, Google Enhanced Conversions, and Shop App Pixel to capture data at each source. We reconcile weekly against Shopify's order data as the source of truth, and flag attribution gaps when platforms disagree by more than 15%. For clients on Triple Whale or Northbeam, we use those as the unified view but still cross-check against Shopify. See our attribution philosophy.
Can you help with launch strategy for a new DTC brand?
Yes - we've launched several DTC brands from zero. The playbook: validate positioning and offer before spending meaningfully on ads, set up Shopify + Klaviyo + Meta pixel properly from day one, start with $50-$150/day on Meta to test creative and audience, use the first 30 days to establish baseline CPA and conversion rate, then scale. Pre-launch, we usually recommend a waitlist push via organic and influencer seeding before turning on paid.
Do you handle influencer and creator partnerships?
We handle creator content for paid ads - briefing, sourcing from our network, whitelisting, rights management. For pure influencer PR (affiliate partnerships, earned placements, celebrity-tier outreach), we usually recommend a specialist partner. We can coordinate the two but our edge is in turning creator content into scaled paid acquisition, not in managing earned influencer relationships at scale.
How do you prevent Meta from cannibalizing email revenue in its attribution?
By understanding incrementality, not just click attribution. Meta will credit itself for any click it touched, which often includes warm audiences already on your email list. We run geo holdout tests or audience-split tests periodically to measure true incremental lift, and we separate prospecting and retargeting budget decisions accordingly. The goal is paying Meta for customers it brought, not customers email was about to convert anyway.
Ready to turn DTC growth into revenue?
Book a free intro call with Mattimore Cronin. Share your goals, your current numbers, and where you feel stuck. You'll leave with a clear view of where the biggest growth opportunities are - whether you hire Noble Growth or not.
Book Intro →