Background
SonicCloud created an iPhone hearing enhancement app that could match or exceed multi-thousand-dollar hearing aids. The app combined an in-app hearing test with personalized sound adjustments, enabling users to convert standard AirPods into customized hearing devices.
The Challenge
Despite innovative technology, SonicCloud faced difficulty identifying and reaching target customers at scale.
The Strategy
Tell the story well, then find the people who need to hear it. Every channel points at one action: the install.
A website that shows the experience
Collaborated with designer Lev Berry on a custom interactive Webflow site showcasing the SonicCloud experience, with optimized metadata for search visibility.
Meta Ads that educate first
Created, designed, and operated educational and conversion-focused creative campaigns with continuous audience and creative refinement.
Google Ads on high-intent searches
Targeted high-intent keywords including ‘hearing enhancement app,’ ‘hearing aid app,’ and ‘hearing test app,’ plus brand protection.
The Results
By Month 3, Meta campaigns had brought the cost per install down from $315 to $1.75. Google Ads created a profitable, scalable paid acquisition engine alongside it, and the growth led to a feature on the Apple App Store: ‘App of the Day’ on iOS.
Why It Works for Any App
The SonicCloud playbook applies to any app where the install is the business:
- Show the experience before asking for the install. A site built to demonstrate the product does the convincing a screenshot cannot.
- Educate first on social. When the product solves a problem people did not know an app could solve, teaching is the highest-converting creative.
- Capture the searches that already want you. High-intent keywords and brand protection turn existing demand into installs at efficient cost.
- Refine continuously. Audiences and creative are never set-and-forget. Each round of refinement compounds on the last.
Conclusion
Noble Growth transformed SonicCloud's user acquisition from unsustainable to highly efficient, ultimately earning the prestigious 'App of the Day' recognition from Apple.