Background
SonicCloud created an iPhone hearing enhancement app that could match or exceed multi-thousand-dollar hearing aids. The app combined an in-app hearing test with personalized sound adjustments, enabling users to convert standard AirPods into customized hearing devices.
Challenge
Despite innovative technology, SonicCloud faced difficulty identifying and reaching target customers at scale.
Approach
Website & SEO
Collaborated with designer Lev Berry on custom interactive Webflow site showcasing the SonicCloud experience with optimized metadata for search visibility.
Meta Ads
Created, designed, and operated educational and conversion-focused creative campaigns with continuous audience and creative refinement.
Google Ads
Targeted high-intent keywords including ‘hearing enhancement app,’ ‘hearing aid app,’ and ‘hearing test app,’ plus brand protection.
Results
Meta campaigns decreased installs by Month 3
Growth led to feature on Apple App Store
Google Ads created profitable, scalable paid acquisition
Conclusion
Noble Growth transformed SonicCloud's user acquisition from unsustainable to highly efficient, ultimately earning the prestigious 'App of the Day' recognition from Apple.