Background
EVCS is building one of the largest electric car charging networks on the West Coast, with high-quality fast charging stations spanning major highways and urban centers. The physical infrastructure was solid, but the business needed to grow its subscriber base to achieve long-term sustainability and attract new investors.
Challenge
- Strong charging station network, but low subscription adoption
- High initial subscriber acquisition cost ($492 per subscriber)
- Needed rapid traction to support investor fundraising efforts
Approach
Paid Media
- Launched and optimized Meta Ads and Google Ads targeting EV drivers in California and the Pacific Northwest
- Built funnel structures to convert interest into long-term subscriptions rather than one-off charges
Creative Production
- Partnered with Born Ready Films to elevate EVCS's brand imagery
- Rented a Rivian and Tesla and filmed a cinematic drive up the California coast
- Captured drone footage and professional photography of EVCS charging stations to power ad creative
Iterative Optimization
- Tested messaging angles (cost savings vs. convenience vs. sustainability)
- Reinvested learnings into creative and targeting to maximize ROI
Results
Reduced cost per subscriber in just three months
Increased subscriber base while maintaining profitability
Created a library of video and photo assets for long-term brand use
Helped EVCS secure their next round of funding, validating growth trajectory and investor confidence
Conclusion
By combining data-driven acquisition strategy with cinematic brand storytelling, Noble Growth positioned EVCS not just as another charging option, but as the future of EV travel.