Websites built for conversion, not just portfolio pieces.
We build and optimize sites where paid traffic actually converts. Shopify, Webflow, and custom static sites - all engineered for speed, AI discoverability, and the messy reality of how real shoppers behave.
Book Intro →The ad earned the click. The site gave it back.
Most founders spend more attention per-dollar on their ads than on the page the ads point to. A $15 click lands on a generic template with three CTAs, a slow-loading hero video, a headline written by committee, and a mobile experience nobody stress-tested. The conversion rate is 1.8%. The ad spend keeps climbing. The founder blames the platform.
The uncomfortable math: doubling your conversion rate from 1.8% to 3.6% is identical economically to cutting your CAC in half. It's almost always cheaper, faster, and more durable to fix the site than to squeeze another 10% out of the ad account.
Read Your Ad Earned the Click. Your Landing Page Gave It Back. for our approach to message match, and Your Landing Page Has 8 Seconds for the second-by-second breakdown of what moves conversion rate on a paid landing page.
What's included in website work with Noble Growth
Landing page audits and rebuilds
Score every paid landing page against our Landing Page Scorecard. Rebuild the weakest 20% that drive 80% of the CAC waste.
Full site rebuilds (Shopify, Webflow, custom)
When the template is the bottleneck, we rebuild on Shopify (ecommerce), Webflow (content-heavy), or hand-coded static (speed-critical). All sites built for Core Web Vitals and AI SEO from day one.
Conversion rate optimization
Split tests on PDPs, checkout, popups, hero copy, CTAs, and pricing pages. Every test documented, every winner rolled into the baseline.
Message match coordination
We build one ad, one landing page, one promise - end to end - using our Message Match Checker methodology.
AI SEO and technical SEO
Schema markup, llms.txt, robots.txt for AI crawlers, sitemap architecture, internal linking, site speed. Baked in, not bolted on.
Analytics and tracking setup
GA4, Meta CAPI, Google Ads conversion API, Shopify pixel setup, server-side tracking where needed. You can't optimize what you can't measure.
How Noble Growth approaches site work
We treat websites as part of the acquisition engine, not a separate project. If we're running ads, the landing pages are our pages to tune. If we're running SEO, the blog template is our template to optimize. This coherence is why integrated retainers outperform specialist agencies that handle one piece.
For a full site rebuild, the process is: diagnostic week (current site audit, analytics audit, competitive teardowns), architecture week (sitemap, wireframes, content structure, schema plan), design week (visual direction, component library), build weeks (dev in Shopify/Webflow/static), launch week (QA, redirects, analytics verification), and then into continuous optimization.
For CRO-only work, we skip the rebuild and focus on the 20% of pages driving 80% of paid traffic or organic traffic. One test per week, ran for statistical significance via our A/B Test Calculator, with winners rolled into the control.
What we care about on every site
- Core Web Vitals. LCP under 2.5s, CLS under 0.1, INP under 200ms. Non-negotiable.
- Mobile-first design. 70%+ of paid traffic is mobile. We design there first, adapt up.
- Schema density. Every page gets Article, Product, Service, Organization, or FAQ schema as appropriate.
- llms.txt deployed day one. AI crawlers can read you before you launch.
- Above-the-fold CTA clarity. No scavenger hunts for where to click.
Who this is for
Website work with Noble Growth is best for:
- DTC brands whose Shopify conversion rate is under 2.5% and paid CAC is climbing
- SaaS companies whose paid landing pages convert under 4% on cold traffic
- Content-driven brands that need a site that ranks AND converts newsletter subscribers
- Founders launching a new brand who want the acquisition engine built correctly from day one
Less of a fit: enterprise SaaS with custom CMS dependencies, sites locked into platforms we don't build on (Shopify Plus headless setups we can handle; heavy AWS custom stacks we're not the right team for), or founders who want a pixel-perfect design agency - we prioritize conversion and speed over visual maximalism.
One flat monthly retainer. Every channel included.
No hidden fees, no percentage-of-spend markup, no long-term contracts. Month to month with 30-day cancellation.
Less than most agencies charge for a single channel. We share the number on the intro call.
Book a Free Intro Call →Common questions
What platforms does Noble Growth build on?
Shopify and Shopify Plus for ecommerce (our default for anything selling physical products). Webflow for content-heavy or design-driven sites. Hand-coded static HTML on Cloudflare Pages for speed-critical marketing sites (this site, noblegrowth.co, is a static site - deploys in seconds, loads in milliseconds). We'll work with WordPress if you have an existing site there but we'd usually recommend migrating for new builds.
How long does a full website rebuild take?
For a Shopify rebuild of a mid-sized DTC store (50-200 products): 6-8 weeks from kickoff to launch. For a Webflow rebuild of a content or services site: 4-6 weeks. For a static marketing site: 3-4 weeks. Add 2 weeks for complex integrations (ERPs, 3PLs, custom checkout, international expansion).
Do you offer ongoing CRO after launch?
Yes. CRO is the better economic choice for most mature sites - iterative improvements compound. We run one test per week (PDP, checkout, popup, pricing page, etc.) and document every result. CRO work is included in the same flat monthly retainer; there's no separate CRO package.
Do you handle technical SEO on the sites you build?
Yes, and it's included. Every site we build ships with Core Web Vitals tuning, comprehensive schema markup, sitemap architecture, robots.txt configured for AI and search crawlers, canonical URLs, image optimization, and - if applicable - an llms.txt file. Our AI SEO service extends this ongoing.
How is website work included in the monthly retainer?
The retainer covers ongoing site work: landing page builds, CRO tests, small design changes, technical fixes, schema maintenance. A full site rebuild is a separate scoped project with a clear deliverable and timeline. Once the site is live, ongoing optimization rolls back into the monthly retainer. Pricing shared on the intro call.
Can you work with my existing developer or agency?
Yes. Some clients have strong in-house dev and just need the strategic and creative layer. We'll write specs, review PRs, and provide CRO direction while your team executes. Other clients want us to own the whole build. Both models work; we'll scope based on what produces better output.
Ready to turn your traffic into revenue?
Book a free intro call with Mattimore Cronin. Share your goals, your current numbers, and where you feel stuck. You'll leave with a clear view of where the biggest growth opportunities are - whether you hire Noble Growth or not.
Book Intro →